Julian Keaton is the man behind Stereo Assault, the RISE movement, and artists such as J’Demul, MME, and Souls of Liberty. Despite being only 22, Julian has been in the music industry for years as an artist, radio host, manager, music curator, and concert promoter. With so many titles and positions you can only wonder how he can contribute to the ThinkDope cause. In this edition of Meet The Council you will learn a bit about Julian and what drives him.
As an artist, which of your songs is your favorite and why?
Some of my favorite songs, are songs I haven’t released yet and probably won’t ever release. But some of my favorites that are publicly released are Doin It Now, Money, and Mirrors. They are my favorite because they truly represent the type of person I am and shows my character. Politically driven, personal experiences, and story telling are my favorite things to write and all of the songs above have them.
Being an artist is hard enough, but how did you transition into other areas of the music industry?
I grew up as an entrepreneur and my mentors are people that were more behind the scenes and felt I would best strive there. I tried everything from DJing, emceeing, producing, managing, and radio. Literally everything and I feel comfortable doing whatever I put my mind to.
Stereo Assault is well on it’s way to becoming a major urban music brand in the midwest. What was the driving force that made you start Stereo Assault?
The driving force was initially having a platform for St. Louis artists and also being able to network and learn radio. We started as a radio show in September 2010 and since have expanded to the blog, concert promotions, and management. The only thing that has changed is being able to highlight and curate good music and surprise jewels that might not get picked up by others.
You have so much experience in the music industry at such a young age, but when exactly did you know that this is what you were meant for?
I honestly don’t know. To this day I’m still unsure if this what I was meant for. I guess you can say when I went to the Vatterott College’s grand opening of Nelly’s E.I. and was able to be apart of the press conference with the head of Vatterott and Nelly. The only thing I can say for sure, I fell in love with hip-hop when I was 12. It was the first time I ever saw the video to Nas’ One Love.
In your own opinion, what is the biggest accomplishment you’ve had in your career thus far?
Relaunching Stereo Assault with Desoulbel and ThinkDope founder, Garett Southerton was a landmark and a true accomplishment.
With so much going on where do you find the motivation to keep moving? What is your primary inspiration?
A couple days before the 2014 New Years, I caught up with a producer I used to work with who lived in Denmark. He is currently living in the UK and he told me about how Stereo Assault was becoming a popular blog abroad. Ironically, he didn’t know I am it’s owner and Editor. Examples like those continue to keep me pushing and moving.
Conquering the music industry seems to be going well, is there any other fields you hope to get into in the future?
I’ve been working with my cousins to get into real estate. I’m also going back to school in the fall for Global Business and Finance. I’m looking to travel the world and build an empire in many different fields.
Switching gears, art affects and helps people in so many different ways. ThinkDope is all about bringing inspiring and educating others to create art, but what does art mean to you?
Whether its visual art, music, graphics or etc., art shifts paradigms and causes folks to look at things different. Art challenges what you are comfortable with. That’s the beauty of art.
Why did you decide to be apart of the ThinkDope cause?
Everyone a part of the council are dedicated and love what they do. Being able to work with like-minded people is a blessing and drives creative thought.
I appreciate the you taking the time to do this interview, is there anything else you’d like to say?
Stereo Assault is the brand. ThinkDope is the council. Art is the theme.